FIFA President Gianni Infantino has acclaimed the global reach of the FIFA World Cup in a meeting with Ambassadors to Qatar, advocating collaboration between a wide range of stakeholders to maximise the impact of the tournament and optimise its social impact as the world comes together in Doha in 2022.
Infantino was joined by FIFA Secretary General Fatma Samoura, FIFA World Cup Qatar 2022 (LLC) Chief Executive Officer Nasser Al Khater and FIFA Chief Tournaments & Events Officer Colin Smith in delivering updates to Embassy representatives on several matters related to the organisation of next year’s competition, pausing also to reflect on the unifying impact of football, illustrated during the ongoing FIFA Arab Cup.
Key topics on the agenda were the sustainability strategy for the tournament, workers’ welfare, legacy programmes and mutual engagements with Doha-based Embassies that can be previewed on the road to FIFA World Cup Qatar 2022.
In total, a network of 93 Embassies now liaise with Qatari authorities with a view to the FIFA World Cup since launching their interaction in 2014.
“It is a pleasure to be together with the Embassies ahead of this unique FIFA World Cup which will bring the global community together in the Middle East next year”, enthused Infantino.
“At this FIFA Arab Cup, we have seen how international competition has captivated people in the participating countries and across the world and viewing figures for this tournament have been higher in those countries than for major club competitions.
“We are working to make football truly global,” added the President.
“Football is the number one sport, but when we scratch beneath the surface, we see that top football is very much confined to a small group of countries. It is our job – and that of all your countries to help us – to narrow this gap. For that reason, we organise competitions such as this FIFA Arab Cup.
“We also look ahead to a unique and special FIFA World Cup here next year, where people will get the chance to learn about the Middle East and its culture.
"Here, we will welcome the world and your citizens to this country and to this region, in a tournament where teams will not have to travel and where players will be at peak performance.”
Doctor Fariborz Samadian, President of the Swiss Business Council, also gave a presentation to show how Swiss culture would be represented in Doha during the final tournament.
